Purpose: Empowering people to take action and influence the political process

March 1, 2011

About the fund

Purpose builds and supports movements that advance the fight for an open, just and habitable world. They use tools such as storytelling and public movements to help organizations, activists, and more. KOIS invested in Purpose in 2011 because we believed in its capacity to enable positive change. In 2020, Purpose joined Capgemini Group and KOIS made a successful exit from Purpose.

Purpose's inception year


KOIS investment year


Targets citizens and organisations throughout the world

Creating movements to help tackle our world’s challenges

Purpose builds movements and new power models from the bottom up to tackle the world’s problems, using technology as an innovative means for freedom of speech and organised actions. Through public mobilisation and storytelling, it helps leading organisations, activists, businesses and philanthropists in their fight for a better world.

Its clients have included Unilever, Oxfam and UNICEF. It is also a B-Corp certified company.

Similarly to Change.org, KOIS invested in Purpose because its approach to mobilising citizens and consumers around the world has the potential to create more enabling environments, in particular at the regulatory level, to foster societal and environmental change, which underpins other activities of our impact portfolio.

At the start of 2020, the company was acquired by Capgemini Group, operating as an independently run Public Benefit Corporation. KOIS thus made a successful exit from Purpose in January 2020.

Purpose’s impact in 2019

people engaged (x6 compared to 2016)

organisations involved with the project (clients, partners, etc.)

organisations whose social missions were developed or advanced

Note: Last updated April 2020

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